When it comes to analyzing your different user personas, you should try to have at least one similar metric between them. Find a common metric to track across your different personas From the plug icons in the knowledge section to the entertainment icons in the interest section, icons help illustrate and organize the whole guide. Just take a look at this example, there are a plethora of useful icons. Plus, people are relatively familiar with icons, so there is no learning curve.īecause of that, they can also be used on a persona guide to illustrate a complex concept or idea. These little visual helpers allow you to add context and information rather effectively. I’m a huge fan of icons and illustrations, especially on infographics.
Use icons to emphasize information in your persona guides Customize the template to your liking–no design experience required. Just like in this example, you can learn a lot about your personas by just studying how they use your product.Ĭlick the template above to enter our online customer journey map maker. This is a great way for you to look at the customer’s journey from a different angle, and hopefully come out the other side with better insights. If you’re having some trouble putting together your user personas, a customer journey map may help. Use a customer journey map template to help create each persona I mean, a user that watches Netflix, games and uses Moz is going to have different needs than one that only reads the Economist. Or like in this persona guide example, the brands that they trust can help shape that persona. For example, if this user only buys Apple products and only shops at Whole Foods, you can make a lot of assumptions rather quickly. Including well-known products in a user persona guide is a simple way to add a wealth of secondary information. Highlight products your audience already uses in your industry Fewer personas will narrow down your audience too much. Remember to maintain a minimum of 3-5 personas. More than that number will be hard to reach. Then you can expand to other types of customers. Start with one ideal user persona, like the one below. Most resources recommend between three and five distinct personas, and I’m inclined to agree. If you’re creating your first customer or user persona guides, I would design one for each of your main customer groups. Create 3-5 unique and detailed personas to start Not sure where to start? I have compiled 20+ user persona examples, tips and templates to help you create some amazing user persona examples from scratch. User personas are important for creating a targeted marketing plan, and for influencing your growth strategy. Things like life goals, education level, age, and common problems will determine how you serve these customers in the future, especially when it comes to making marketing decisions.Įven small factors like location or salary can influence how those people make decisions, and in turn, use your product. The research involved in putting together a user persona report will not only help you understand your target audience but will also help you create a better product for them. User personas are representations of your target customers. Creating user personas involves researching and outlining your ideal customer’s goals, pain points, behavior, and demographic information.
START CREATING FOR FREE What is a user persona?
That’s why creating user personas is important for any company that wants to grow.ĭon’t know how to start creating user personas? Use Venngage’s templates as a starting point.
That’s not sustainable over the life of any brand. You’ll just be making decisions based on what you think they want. Promoting a product without knowing who your target audience, or what your target audience wants, is an impossible task.